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Playing bingo on the internet has enjoyed massive growth over the last couple of years. Widely available gaming technologies mean that many sites now offer the game as part of their online portfolio. There is little mystery behind the fact that the big gambling operations would try to get an early foothold in the market, some surprising businesses such as online lingerie shops have seen a demographic match between their customers and bingo - especially in Britain, where bingo is perhaps most culturally relevant.

The game online is as simple as its offline originator. A “caller” (in this case automated software) randomly draws numbers which players then mark off on their playing cards. Mini-prizes are given to people who complete entire rows first - and a large jackpot is paid to the the player who matches every number on their cards first. What do I mean by ‘jackpot?’ - some sites give away jackpots of thousands!

Inevitably, given how widespread the game has become the market is full of rival offerings who compete fiercely for market share. Often using affiliates or trying to get good organic rankings in the search engines, this has led to the creation of hundreds of thin-content online bingo news sites, which help to publicise new games and gimmicks dreamt up by the various sites. Behind the scenes, this means consolidation in technology is inevitable.

Bingo is a fun, lively, easy-to-grasp way to play games and socialise on the internet and its popularity is likely to {continue to grow~is likely to become even more popular~shows no real sign of lessening in popularity}. Interestingly, most people think that, it isn’t driven by prize money. Most players will tell you that making new friends is as important as any prizes on offer.

As there is no actual skill or judgement required to play bingo, it is very egalitarian - for there is no way to become a better player. This element of sheer luck makes the game so popular as a social form. No bingo site worth its salt fails to have a lively chatroom running alongside the game.

Most bingo sites pay ‘hosts’, who moderate the bingo chatrooms. These characters ensure that conversation never flags and that newbies get a welcome - explaining the workings of the game as well as the conventions of chat which is already familiar to old hands.

Bingo will continue to grow as a format. Inevitably, other fads will eat into its audience, but as a popular kind of online gaming experience, it shows no sign of giving up the ghost just yet.